Latest Trends in Online Healthcare
According to the latest issue of “Outlook Business”
magazine, the healthcare services in India’s private hospitals is
getting world class. However, the customer service at the same private
hospitals is not able to catch up with the rapid developments in the
infrastructure of the hospital. The patients are happy with the patient
care but they are still unhappy with the quality of customer care they
get. Waiting in the queue, doctor not available on time, payment
hassles etc.
A new trend that is coming up in this eco-system
of traditional healthcare delivery through Hospitals / Clinics is
“Online Healthcare”. The doctors and hospitals can look at this as a
channel that filters the patients and then forwards them to the doctors
and hospitals for treatment.
Online Healthcare includes a few
important aspects as mentioned below. At the core of the system is a
central web-site or portal.
-
It provides an access to doctor online for Live Chat. The patients can use the Internet and chat with the doctor. The doctors can provide medical advice to handle the current situation and then refer the patient to the nearest hospital and doctor in their locality. Doctors also provide answers for the common medical queries.
-
It provides patient generated reviews about the hospitals and doctors and also the contact details of the doctors and hospitals.
-
It provides a Forum where people of similar health problems can discuss with each other.
-
The website also provides content in the form of answers to common queries, which the patients might have.
-
The website has common health tools and price listings for the common medical procedures in hospitals.
-
Patients can buy medicine over the Internet and it will be delivered to their home.
Such trend is already popular in the USA and Europe. Many websites like www.webmd.com is widely used worldwide. In India, www.healthcaremagic.com has recently started this service and has already referred hundreds of patients for OPD and IPD procedures in Bangalore.
From
a patient’s perspective, he gets to know a lot before rushing to a
hospital. Let’s see the trend now. If the patient falls ill, he will
ask a couple of friends about their experiences with doctors. The
information from these people is limited. It is not in terms of
information, but in terms of the quality of information. The
information might cover everything about how people felt about the
experience, in terms of the doctor’s demeanour, the cleanliness of the
place among other things. But the information will be limited in terms
of important criteria like qualifications of the doctor, experience of
the doctor, affiliations of the doctor among other things. It is
understandable in the current scheme of things.However this is the age
of information and we need it in adequate amounts to make informed
decisions about our health. Without getting into lengthy debates about
the healthcare scene, the Online Healthcare service providers are
trying to offer more information and assisting people in their quest
for informed healthcare decisions.
This seems to be the
beginning of Consumer Driven Healthcare Informatics in India. It’s a
kind of decision support system where the patients get right advice and
recommendations for free. So whatever used to be a “word of mouth
referral” is slowly migrating to “click and find” referral. What else
can a patient expect - his appointment is fixed with a specialist, he
knows the consultation fees, and when he goes to the hospital or
clinic, he does not have to wait in a queue and to his surprise, he
finds that the doctor was expecting him.
Online Healthcare
services open up new channels for young doctors who are preparing for
their post-graduate examinations but need to earn while they prepare
for examinations. It is also good opportunity for those doctors who do
not want to set up their personal clinics. It is also a good avenue for
senior retired doctors in medicine and family practice, who bring in
decades of experience in providing guidance and suggestions to patients.
Seeing
the way healthcare services are moving today and the way people are
demanding a good customer service, it seems Online Healthcare is a
positive step towards improvement.
For Having a Live Chat With Online Doctors Visit www.healthcaremagic.com